Email Marketer

In Email Marketer LB Capital, LLC · Bristol, PA (On-site)

Job Summary:

We are looking for a creative and results-driven Email Marketer to join our marketing team. The Email Marketer will play a crucial role in designing, executing, and optimizing email marketing campaigns to engage our audience, drive conversions, and enhance brand awareness. The ideal candidate is well-versed in email marketing best practices, possesses strong analytical skills, and has a passion for crafting compelling email content.

Job Responsibilities:

The essential functions include, but are not limited to the following:

• • Develop and execute email marketing campaigns that align with overall marketing objectives and target audience segments.
• • Create engaging email content, including subject lines, copy, and visuals, to maximize open rates and click-through rates.
• • Collaborate with cross-functional teams to ensure seamless execution of campaigns and consistent messaging.
• • Manage and segment email lists to deliver targeted and personalized content to different audience segments.
• • Implement best practices for list hygiene, including monitoring bounce rates and managing unsubscribes.
• • Conduct A/B testing of email elements (e.g., subject lines, CTAs, visuals) to improve campaign performance.
• • Analyze campaign results, draw insights, and make data-driven recommendations for optimization.
• • Set up and manage email automation workflows to nurture leads and drive customer engagement.
• • Monitor and optimize automated email sequences to deliver relevant content at different stages of the customer journey.
• • Track and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and ROI.
• • Generate regular reports on campaign performance and present findings to stakeholders.
• • Ensure email campaigns comply with industry regulations (CAN-SPAM, GDPR, etc.) and best practices.
• • Monitor email deliverability rates and take corrective actions as needed to maintain a positive sender reputation.
• • Collaborate with design, content, and marketing teams to ensure consistent branding and messaging across email campaigns.
• • Communicate campaign schedules, updates, and results to stakeholders.

Experience and Requirements:

• • Bachelor’s degree in marketing, Communications, or a related field.
• • Proven experience in email marketing, preferably in a similar role.
• • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools.
• • Strong understanding of email marketing best practices, segmentation, and personalization.
• • Familiarity with A/B testing methodologies and data-driven decision-making.
• • Analytical mindset with the ability to interpret and act on campaign metrics.
• • Excellent written communication and copywriting skills.
• • Detail-oriented with strong organizational and project management skills.
• • Knowledge of HTML/CSS for email template customization is a plus.

Physical demands and work environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee [is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand, walk, sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.